One of the main tasks of your IT team is to ensure that all employee devices are safe and up-to-date. But with the shift to remote work, this has become an uphill battle for companies that do not have a comprehensive mobile device management strategy. The internal IT team is trying to coordinate multiple platforms across different types of devices, each of which poses a unique threat to enterprise data. As cyber threats continue to evolve and remote platforms continue to push updates, your team may spend too much time trying to track all these endpoints. 

What is Mobile Device Management? 

The main goal of MDM software is to ensure the security of your business data. MDM enables organizations to remotely wipe information from lost or stolen devices, track devices, and enforce passwords, which are critical to maintaining data security. In device management, there are three key implementation areas: 

Mobile Device Management (MDM) :- Companies used this software to control, lock and enforce policies on smartphones and tablets.

Mobile Application Management (MAM) is software that applies to specific applications rather than the entire device. With MAM, IT departments can lock, control, and protect applications on the device, while users can still use all other content on the device. 

Mobile Information Management (MIM) :- A cloud-based service that can synchronize multiple files and document devices.

With the full development of remote work, the integration of these endpoint security tools is more important than ever. Mobile application management software enables your IT team to isolate company-specific applications, such as Outlook, Teams, or OneDrive. Employees can work from home, co-working space, or office without risking company data. Mobile information management is based on this, adding and synchronizing company documents on all devices. 

Identify Security Vulnerabilities on Mobile Devices 

Although MDM can effectively protect your mobile devices, there are still some threats that pose risks to your data. Mobile applications may be affected by malware and system vulnerabilities. Users may not realize that insecure devices and applications can extract sensitive data without their knowledge or consent. This usually happens when fraudulent advertisements or applications trick users into clicking malicious links or downloading malicious software. Delays in security updates will also weaken your security situation, so please make sure that your mobile device technology is up to date. 

Mobile Device Security Vulnerabilities 

  • Depending on your network provider, there may be delays in receiving security updates.  
  • Not using strong authentication codes in critical cloud services. 
  • Difficult to detect software installed by your network operator. 

Mobile Application Security Vulnerabilities 

  • Applications with limited knowledge of IT or practical governance 
  • Lack of formal standards for data security and security control. 

MDM Tools in Microsoft 365 

Microsoft provides a variety of MDM tools that can be used to manage mobile devices, including: 


It helps users protect and monitor data access through policy setting applications, software update policies, and installation status. Intune allows users to manage each person’s multiple devices and the different platforms that run on each device, such as Windows 10, iOS/iPadOS, macOS, and Android. 


Use a set of credentials. Your IT staff can implement identity management and access control throughout the organization. This ensures that your employees can only access the data they need, reducing the possibility of accidental or malicious data loss or damage. 

Windows 10  

Windows 10 has a responsive and pleasant user interface, extensive application compatibility, ransomware protection, threat detection, and authentication features such as Microsoft Passport and single sign-on.

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From great events to perfect designs, sometimes I open the newsletter and am surprised how the brand subdivides me into such an accurate list. 

Email lists are an important aspect of any marketing strategy because they enable marketers to target the right subscribers and increase potential customers. 

An example of this is segmenting blog subscribers and submitting specific blog posts to this list only based on criteria you set (such as their past interests or purchases). 

In order to personalize marketing emails and increase return on investment, email list management is a key step in marketing. You can help your team generate potential customers while creating a more enjoyable and personalized customer experience. 

Mailing List Software 

Using mailing list software or other email management tools is an easy way to segment your audience, send targeted emails, and analyze the email metrics that are most important to your team (click-through rate, number of subscribers, etc.). Usually, email and mailing list management tools provide reliable information and tips on how to increase your return on investment through email. 

In order to save you the trouble of finding the best email list management software tool, we have done the heavy work for you. Check out the best email list management software tools below. 

1. HubSpot Email Marketing Tool 

Price: Free, 45 USD/month (entry version), 800 USD/month (professional version), 3,200 USD/month (enterprise version). 

Using HubSpot’s email marketing tools, you can create, personalize and Optimize all marketing emails without code. , Designer, IT or other technical support. 

With HubSpot, it’s easy to increase your return on investment because the tool can help you create and automate personalized emails for each recipient. HubSpot’s email marketing tools can also be used in conjunction with your CRM platform. This means that the data you need to personalize your email is within reach and kept up-to-date. 

Test different A/B versions of your email to determine which version converts the most recipients, and then analyze all email activity data to continuously improve your email marketing strategy. 

2. Zapier 

Price: Free, 19.99 USD/month (beginner), 49 USD/month (professional), 299 USD/month (team), 599 USD/month (commercial). 

With Zapier, you can easily create and create email workflow electronic Mail, which syncs with apps such as Dropbox and Gmail-automate your email marketing strategies and activities. 

Zapier allows you to import subscriber lists from Facebook, Eventbrite, or Google Sheets so that you can quickly send emails to the right people. Finally, share and back up your Zapier data to Google Sheets to analyze your email activity and collaborate with your team. 

3. OptinMonster

Price: 14 USD/month (Basic), 30 USD/month (Plus), 47 USD/month (professional version), 49 USD/month (increase) 

OptinMonster provides an email form template that allows you to decide how to configure your E-mail electronic devices target different customer groups. The tool supports multiple activity structures and provides different switches for the indicators you choose to track and analyze. OptinMonster can easily ensure that the workflow you establish is suitable for the type of marketing activity you are implementing. 

4. Campaign Monitor 

Price: 9 USD/month (Basic), 29 USD/month (unlimited), 149 USD/month (advanced) 

Campaign Monitor is ideal for creative professionals managing email campaigns-it simplifies Email marketing management process from multiple accounts. The tool also provides email customization, email template builder, RSS email, A/B testing and analysis, so you can manage all aspects of your email marketing strategy with one tool. 

5. Mailchimp 

Price: Free, 9.99 USD/month (Essentials), 14.99 USD/month (standard), 299 USD (premium) 

Mailchimp is a marketing platform with various functions for email, e-commerce, marketing activities, audience management and marketing Kind of tool automation. The software allows you to easily brand, design and personalize all emails. 

Pre-made templates and drag-and-drop builders make the process of creating emails easy and efficient. You can set up automation to trigger and send your email based on meeting certain conditions (for example, when someone subscribes to your blog). There are some transactional email options that you can have Mailchimp send automatically after purchase, registration, etc. 

Mailchimp also tracks and visualizes the success of your email campaigns in real time through an internal dashboard so that you can keep an eye on the metrics that are most important to your team. 

6. Constant Contact 

Price: $10/month (Website Builder), $20/month (email), $45/month (Email Plus), $195/month (Ecommerce Plus) 

Constant Contact provides customizable email templates- you can use one-click to easily create and design emails. The tool comes with open rate tracking, click-through rate tracking and social media integration (so your email and your social activities and contacts are integrated). 

7. ActiveCampaign 

Price: 9 USD/month (Lite Edition), 49 USD/month (Plus), 129 USD/month (Professional Edition), 229 USD/month (Enterprise Edition)

ActiveCampaign can help you create personalized emails and segments and customer lists and activity reports so that you can analyze your results. You can create broadcast emails, trigger emails, target emails, and email funnels. 

Automate the process of sending emails by scheduling in advance. The tool also allows you to test emails before sending them, and automatically respond to emails based on the standard configuration you set.

Last Words

Identify the right mailing list software for your team and start creating, customizing, sending, tracking, and analyzing your business’s marketing emails.

Read More : How to Grow Your E-commerce Business

Imagine walking into your home, turning on the light switch, and…pop! The light bulb burned out and you were left in the dark. If you are ready, you can use some replacement bulbs to restore the light. Otherwise, maybe you have at least one candle in your drawer somewhere to help light up the space. 

This situation is similar to the risks faced by many small businesses during the data backup process. . Business owners already have many things to worry about. Coupled with possible events, such as sudden data loss, it can become overwhelming. 

We understand. 

But not considering the best data backup can also lead you to choose a cheap backup system, or even none at all. While in some cases, an inexpensive backup system may be sufficient, it is not the case for most small businesses, and it may fail you in multiple ways when you need it most. 

Companies should carefully consider their choices when choosing. .It requires a little foresight and a little cynicism. No one wants to think about natural disasters or cyber attacks that affect their business, but not preparing for it is a disaster in itself. 

As a business owner, you must ask yourself: “If this happens, what is the answer? What steps are involved? How long will it take to recover? How much productivity will we lose? How much will it cost us?” 

Suddenly, the big picture became clear. When you need a backup, you need everything, and it needs to be fast. 

But before deciding to use low-cost backup systems, it is important to understand the pitfalls of these systems and what they mean to your business priorities. These deficiencies are critical, because when the system fails, you need to know: “Will I replace the light bulb or will I be kept in the dark?”

1. File synchronization is not a backup. 

Use some cheap data backup solutions. The enterprise does not really Back up their data. Instead, they synchronize the files to a separate platform. This means that they do not completely copy key files to another physical space, but have a mirror image of the data. 

Deleted the file accidentally? If so, your file synchronization will also delete the file. Are critical files infected or damaged? If so, the affected files will be copied to your file synchronization. However, some free backup systems allow you to save deleted files in the recycle bin for up to 30 days. 

The important thing is that a high-quality backup system stores snapshot images of the file system, which you can restore when needed. When you realize that you lost an important file a few weeks ago, you can usually restore the system to a preset point and retrieve the file. 

File synchronization should not be your complete backup solution, but it can be a good supplement. If you lose your computer, synchronizing files is great, but it won’t help you in case of file corruption or content editing that you don’t want. 

The ideal backup strategy is to add dedicated backup software, let you decide how many file revisions you want to keep, and provide you with a separate path to recover from what you use every day. This allows you to return to the state you want, not just the state allowed by the synchronization tool. 

2. Bandwidth is expensive

Suppose a small and medium-sized enterprise stores about 5 terabytes of critical business information in their backups. With inexpensive backup options, companies must upload all this data via an Internet connection.

Users who know their Internet speed usually know their download speed. However, Internet service providers (ISPs) usually don’t advertise upload speeds in advance, for good reasons. High upload speeds are expensive, and advertising these fees does not help ISPs sell them.

Because businesses often have asymmetric Internet speeds, it is difficult to realize how long it will take to simply load 5TB of data into cheap backups. Even with an upload speed of 100 Mb per second, uploading these data takes more than 5 days.

This lack of loading speed is two-way. When a disaster strikes and your business needs to restore backups from the service, you are now confident in how fast the service will load. 

Consider all the development, marketing, support, and distribution costs of unlimited dollar backup software. Every month 3. Do you think they have the funds to reinvest in fast upload speeds and fast access to data?

Maybe not. 

You may not be able to download data at a rate of 1 or 2 Mb per second, waiting about 8 to 9 months to recover. Serving. This doesn’t sound feasible, does it? 

3. Cyber ​​Threats 

It is very dangerous to be discovered without a complete backup plan. Although spending more on backups does not guarantee that they will prevent cyber attacks, having appropriately licensed backups will provide more options for your plan. 

There is no one-size-fits-all approach to backup or network security, so neither will a single, cheap backup. 

In addition to Internet or cloud backup, physical offline backup can also be considered. Keeping a completely separate offline backup or so-called “air-gap backup” will prevent any external entity from accessing your backup via the Internet. 

4. Limited Recovery Testing 

Perhaps the most important aspect of backed up data is knowing that it will be recovered. Testing backups can be time-consuming, and most inexpensive backup programs do not include programmatic restore testing. 

If a disaster occurs and your business backups cannot be restored, it will not make sense from the beginning. 

Brand reputation is not the deciding factor. Downtime is the only way to derail a business. Data loss can also lead to regulatory and compliance issues and potential litigation. The test verifies that all necessary information has been successfully captured, restored and backed up without damage. If you don’t test the backup first, you won’t be able to understand any potential problems in advance. 

Although the automatic recovery test cannot be compared with the manually supervised recovery test, it is an important tool that can greatly limit your risk of data loss. Manual restoration testing may consume countless hours of your technical resources. Unless you plan to monitor the progress of your backups over the weekend, you will want to take advantage of the automation provided in more powerful tools or services. 

The following is a list of tasks that should be performed for each backup when following the best practices for verification testing: 

1. Scan the backup for viruses before restoring (may take 30 minutes to more than 5 hours) 

2. Restoring the backup in an isolated laboratory environment (30- 60 minutes, if the laboratory environment has been built) 

3. After restoration, scan the restored backup for viruses (30 minutes to more than 5 hours) 

4. Test the integrity of data, applications, databases and operating systems (2 to 10 hours) 

5. Report results ( Time will vary)

At best, as long as you follow best practices, automatic verification of backups can save you 3 1/2 hours each time. 

The time required to manually verify backups may wipe out the cost savings promised by cheap backups. Since 2006, IT Support Guys has invested more than $1 million in our active monitoring system, including backup monitoring and testing. 

Arrange and perform backups through ITSG, you will also have dedicated personnel to monitor your tests, and we will know if there are any problems before you need to back up. 

The Bottom Line

Cheap backup systems can be used as collaboration and file sharing services, but they should not be used as a company’s primary backup solution. These options by themselves do not provide the necessary features to protect the enterprise from data loss or cybercriminals, and may cost more in the long run.