There are various tools in the SEO space, but if you are new in the field, don’t have enough money for modern tools, there are still so many options available for you. 

In this article, we are going to talk about our five favourite Google tools and all of them are free. With this piece, we will guide you on how these tools can help you in the SEO game. 

Google Analytics

If you haven’t set up Google Analytics for your website then I recommend you to start as soon as possible. There is no single tool which can compete with this tool when it comes to high-quality and detailed information. 

It’s quite possibly the most powerful free analytics tool available by Google because it tracks almost every bit of traffic you can imagine on your website. It gives you every single detail about your website traffic like- where it comes from, coming to which page and from where a user leaves the site. 

Google Search Console

This is the second most important free SEO tool by Google. If Google Analytics is the air of the SEO planet then the Google Search Console is like the food of the planet. 

It gives you data the same as Google Analytics but in a straightforward way and tells you what most used search engines think about your website. 

With this tool, you can check and fix technical issues of your site and it also provides you with other important data like clicks, impressions and average ranking and so on. 

Google Trends

This tool is used to track the “trends” around the search queries, which makes Google Trends a great source for keyword research. 

To find new keywords, you just need to enter a broad topic or specific search query in the search bar and it will return with a trend chart of interest in the query over time. 

Along with that, Google Trends also has an advanced keyword research feature which allows you to filter the queries with a region, time period, category and search platforms. 

You can use region to determine from where you want to pull search data geographically, which is very useful if you are working on local SEO projects. 

Also Read : What is Local SEO and How to improve Local SEO Ranking

Google Keyword Planner(Free Version)

Google Keyword Planner is one of the best keyword research tools. 

Now, I know that you will go back to check the title again that they said “free SEO tools” but Google Keyword Planner is not free. 

Yes, it is, but you can use it for free at a limited scale. 

I will also create an article to explain the steps to use Google Keyword Planner and Ahrefs for free (Again at a limited scale). 

Enter your single target keyword or group of keywords to get all sorts of helpful stats to make your Keyword Strategy strong and impressive. 

Google Keyword Planner will give you various data about your target keywords like monthly search volume, competition, suggested terms and so on. 

Google Pagespeed Insights

Last, but not least. This tool is used to check the speed and usability of your website on multiple devices. 

When you enter your website URL in Google Pagespeed Insights, it tests the loading time and performance of the URL on desktop and mobile. 

According to your site performance, it gives a score from 0-100 and also tells exactly how fast your website loads. You can check suggestions to optimize and improve your site performance. 


It’s hard to tell what Google cares about on websites but these can give you insight into what they find important. 

These free Google SEO Tools will help you to get started and all of them are pretty powerful. 

If you are serious about SEO then you have to spend money also on the paid tools.