Those who wish to start their own e-commerce business should not waste time anymore. Covid-19 has allowed customers to buy from e-commerce platforms. However, the correct e-commerce marketing strategy must be planned before entering the industry. 

As the e-commerce world is highly uncertain, companies need the right strategy to attract the right customers. In order to stand out from your competitors, customers need something unique to choose your e-commerce store. 

E-commerce marketing is another good thing that can reverse the situation. Because the competition is so widespread, it is important to develop a strategy that will make people remember your business. To this end, not only marketing strategies can help, but extraordinary e-commerce marketing strategies are essential to trigger your business growth.

Marketing Strategies to Grow Your Business in 2021 and beyond

According to research, most people don’t even scroll to the bottom of the page or the second and third pages. 

They buy everything that appears at the top of the homepage. 

Do you know how your competitors are always at the top of the search engine page when searching for products? 

Well, these are some of the e-commerce digital marketing strategies that companies use to sell their products. Getting the best SEO for your business is not as easy as it sounds. 

With so much competition, your SEO efforts must be extraordinary. Since all companies use the same technique for e-commerce business pages, it is not easy for your products to be on the first page of search engines. 

Bringing your products to the top of the search engine page is a daunting task, but once you plan the right SEO strategy for your products, you can easily get them. 

Hiring a good e-commerce digital marketing company can improve the SEO of your products. 

E-commerce Content Marketing

The most important thing is content. We often hear that content is king. But do you know where to put all this content? 

Writing product descriptions will not affect your search engine optimization. So how will you optimize your web pages now? 

Here is how you can implement the right e-commerce marketing strategy to prepare influential content for your website. See how to create a great content marketing strategy for B2B organizations. 

Read More: Top Content Marketing Strategies

Create Product Page Content 

When we hear the word content, the first thing that comes to mind is a blog. However, content refers to the sum of all content on the website and product pages. 

The content of the product page has a lot of value. Make sure that the content is attractive to the audience and informative. 

Blogs are Also Important

Without blogs, content creation is incomplete. 

This is the best way to let your audience understand the product, not only to attract their interest but also to let them understand the benefits of the product. 

A blog will help you target keywords in a way that will help your website rank. 

Video Marketing

content marketing strategies combine written content and audiovisual content. Just like any other content source, video has a huge impact on SEO rankings. 

Therefore, this is also an excellent choice for the right e-commerce digital marketing strategy. 

Social Media Optimization 

Digital platforms have become an important source of e-commerce marketing. Since the audience spends a lot of time on social media, it has a great influence on the marketing of the product. 

Target your audience on social media platforms so that a large number of people can understand your product. 

In today’s situation, e-commerce digital marketing strategies are incomplete without social media optimization. Due to the fierce competition, the company must develop a strategy that will allow people to remember their product for many years. 

Maintain a unique selling proposition (USP) so that viewers can clearly decide what they want to buy. Start sharing social media posts about your products and organize events and offers for them based on your interests.

Attract them in a way that attracts them to buy your product. Plan an effective social media marketing strategy. 

Implement your social media marketing strategy in a way that attracts the attention of your audience. 

Email Marketing Strategy 

Email marketing is a great tool for attracting audiences to use your products. SEO and content marketing alone cannot attract many audiences. 

Companies should use different methods to promote their products to the audience. Visit here to learn more about why email marketing is an important part of a successful e-commerce store. 

Email marketing can be used to inform your audience about new products and offers. Suppose there is an end-of-season promotion, and you want your regular customers to know about it. How will you inform them about the offer? 

Monthly or weekly newsletters and special occasion email marketing are good ways to notify them. However, please make sure not to send spam to your mailbox on a regular basis. 

To know more about Email Marketing, check out this article by HubSpot

Affiliate Marketing to Boost Sales 

Another great way to attract a large audience is through an affiliate marketing program. 

Choosing an affiliate marketing plan that suits your business is also considered the most profitable strategy. 

Since e-commerce companies only need to pay when the audience purchases through affiliate links, this saves a lot of costs for the company. 

Every time a viewer visits your site from your site and makes a purchase, a small commission is paid to all affiliate marketers.

Don’t Forget Google Shopping 

Google Buying can attract potential customers at a speed that cannot be achieved by any other media. 

This may be one of the best e-commerce digital marketing strategies, and e-commerce companies choose to increase sales in 2021. 

Customers find it easy to find your products on Google Shopping. Whenever customers search for your product, Google will display your product on their screen. 

With the right strategy, you can make your products appear on Google Shopping. Do you have your own e-commerce store, but you are not getting the results you want? 

If you are looking for e-commerce digital marketing, e-commerce SEO services, online marketing, e-commerce social media marketing, digital marketing strategies, PPC event management services, etc., please explore our SEO services! 

If you are looking for e-commerce website development, shopping cart development, online store development and e-commerce application development, please explore our e-commerce solutions! 

If you have any questions or want to learn more about how Business Shaper Group can help your business achieve its goals. One step in advance, contact us by submitting the form, and we will get back to you as soon as possible.

Read More: Top 5 Free SEO Tools for beginners

How many different passwords do you use? I bet not much. You must use a unique strong password for each online system you use. But these passwords are many different and difficult to remember. The solution is to start using a password manager. We have written a lot of articles about network security and online security (always a hot topic). In each article, we recommend using a password manager, so here is a short guide to show you what a password manager is and why you should use a password manager.

What is a password manager?

A password manager is an application that stores and manages passwords for online accounts and services. Your password manager will encrypt and store all your passwords. You can access them using the master password.

Why use a password manager

Most of us use easy-to-remember passwords or reuse passwords across multiple accounts. Although this makes it easier for us, it also makes it easier for cybercriminals. If you reuse passwords for multiple sites and services, hackers only need to break into one of the sites, and they will get the same password you used on other sites. If we add to the fact that we are often forced to use our email as a username to see how easy it is to get all the login details, with a password manager, you only need to remember one password, the administrator The master password. All other passwords can be set as super unique passwords that you will not have any hope to remember. See how hard it takes a cybercriminal to get your account login information.

 

How password managers work

When using a password manager, visit the website you usually need. Do not enter a password, but enter your master password in the password manager, and it will automatically fill in your password. If you have logged in to the password manager, it will automatically fill in your password. If you are creating a new account, your password manager can generate a strong password for you. Most password managers can also automatically fill in details, such as your email address and your address.

Are password managers safe

Yes, a high-quality password manager is safe and is a recommended security option. Be sure to use a password manager to encrypt your password to improve security. Password managers will not make it 100% secure, and sadly, today will not do anything. But by combining a password manager and a multi-factor authentication application, you will be as safe as possible.

Which password manager should I use?

You can choose from many password managers. Some are free, some have to be paid. The following points should be considered when choosing a password manager: Price: How much are you willing to pay? You can get some great free password managers, and they work well. But if you are willing to pay, you can find a password manager with more features. Online access passwords-some password managers allow this, while others do not. You must decide how important this option is to you. Supported devices and browsers-what operating system your phone uses. You’ll find that password managers are only available on iOS, and some are only available on Android. There are also different web browsers, and not all password managers support them. Check if they are compatible with the browser of your choice.

Password manager examples

LastPass – Free password manager that also has a paid option.
Dashlane – Can be used for free as well as a paid subscription option.
1Password – Comes with a 30-day free trial but you can get a monthly subscription for under £5
Using a password manager is an excellent way to improve your online security. Using unique and strong passwords will greatly increase the security of your accounts and by using a password manager that encrypts your passwords you reduce the chances of cybercriminals getting access to all your passwords.

Writing blog posts requires skill. To keep your readers interested, you need to think about the structure of the content and make it interesting. 

If people like an article and understand it, they will be more inclined to share it with others, which will improve your ranking. 

Therefore, to improve your ranking, you need to improve your writing skills. Start using these tips on how to write SEO friendly blog posts! 

This article provides tips on how to write an SEO friendly and readable blog post. These two goals should always go hand in hand, because we believe that writing in an easy-to-understand language allows you to get more visitors and keep them on your website. 

Before you begin: Do keyword research 

Before you start writing, you need to do keyword research. If you want to dominate search results, you must figure out which words your audience is actually searching for. These are the topics you should write about and the keywords you should use in the text.

Once you have completed your keyword research and have a list of key keywords to write, it’s time to start writing. Here are 10 tips to help you complete a great blog post! 

The most important thing is that your blog posts should be well written. When starting a new blog post, many bloggers just start writing, writing down whatever they think of. Although this may apply to some people who are gifted in writing, others may need help. Personally, I always follow these rules when writing new blogs. 

1. Think Twice Before Writing! 

Before you begin, carefully consider the information in the article. What do you want to tell your readers or what core questions do you want to answer? 

What is the purpose of your article? What do you want readers to do at the bottom of the page? Before you start, write down the answers to these questions and consider the search intent someone might have. 

An easy way to understand this is to look at the search results for the search term you want to rank for. 

2. Design a Structure for Your Article 

To write a readable and SEO friendly blog post, you need to create a clear structure, which means your every post should have these three things:

  • some kind of introduction (introducing your topic); 
  • body (in which the main information is written); 
  • conclusion (in which the main ideas are summarized or conclusions are drawn). 

In few sentences, write what you want to say in three parts. You have now created your post summary. This will help you create structured and readable blog posts. Now you can start real writing. 

3. Use Paragraphs and Headings 

Everyone uses paragraphs, but only some of them can use them well. Don’t change every new sentence just because it looks good. In addition, try not to make them too long, because each paragraph should have its own idea or theme.

You should be able to summarize this main idea in one sentence. If this is not possible, and you need more sentences to explain the main idea, just use more paragraphs. 

Appropriate headings can also help your readers understand what a particular part of the text is about.

If you want people to find their way through your article, use the subtitle to guide them, help them navigate your page, and clarify the structure of your article. They are important for readability as well as for SEO. 

This is why I also recommend using your keywords in certain titles. I’m referring to some of them, because using your keywords in each headline can make the text awkward and unnatural. This will make people stop reading. 

4. Use Transition Words 

Transition words help people read text and understand the relationship between sentences and paragraphs. For example, suppose people buy your product for three reasons. 

You should use keywords such as ‘firstly’, ‘secondly’, and ‘last’. In addition, words such as ‘however’, ‘similar’, and ‘for example’ will send clear signals to your readers. 

The reader will immediately understand that conclusions will follow after words such as ‘summary’ or ‘brief’. Therefore, transition words are very important for adding structure to the text. 

5. Use Relevant Keywords 

Filling your article with your focus keywords will reduce the attractiveness of reading, but it will also affect your ranking. Google is getting smarter and smarter, and hope you write content that users will like.

It doesn’t want you to use your focus keywords in all other sentences, and it has other ways to analyze what your text is about. 

One way Google understands the subject of your text is to identify synonyms and other keywords that are related to your focus keyword phrase. 

This is why you should use synonyms and related keywords in your copy. Synonyms are relatively easy to think of, but it is more challenging to think of the right relevant keywords. 

6. Optimize the Length of Your Articles 

Make sure your blog posts are at least 300 words, but keep your article length balanced. Google likes long articles, but if your articles are too long, it will scare away users. 

I suggest that you only write long articles when you know you are a skilled writer. 

It requires many of your visitors to read your entire article for a long time.

Related Post : How to create a Long-Form Content

7. Link to Existing Content 

If you have already written content on the same subject as the current post, please don’t forget to link to or from these posts. 

This will make your new and existing blog posts more powerful because you have demonstrated authority on the topic. In addition, your link structure is also important for your ranking on Google.

Let’s not forget that other content that links to a topic is very useful to your readers, because they may also be interested in reading these related posts. It can help them browse your website. We call them internal links, and your readers and Google will thank you. 

It can help them manage their content and understand the relationship between different content on your website, so please take some time to link to or from your old content. 

8. Let Others Read Your Post

Before publishing your post, make sure that others read it first. Ask them if they understand the main concepts of your post, and invite them to correct any typographical and grammatical errors. 

This can help you objectively understand the readability and attractiveness of the text. If someone on your team is an expert on the topic you are writing, be sure to move your post to them. This way they can check if you have covered everything you need and provide suggestions to make your post better.

Read more : 5 Free SEO Tools Every Marketer Should Use

Tips to Grow Your E-commerce Business