Writing blog posts requires skill. To keep your readers interested, you need to think about the structure of the content and make it interesting.
If people like an article and understand it, they will be more inclined to share it with others, which will improve your ranking.
Therefore, to improve your ranking, you need to improve your writing skills. Start using these tips on how to write SEO friendly blog posts!
This article provides tips on how to write an SEO friendly and readable blog post. These two goals should always go hand in hand, because we believe that writing in an easy-to-understand language allows you to get more visitors and keep them on your website.
Before you begin: Do keyword research
Before you start writing, you need to do keyword research. If you want to dominate search results, you must figure out which words your audience is actually searching for. These are the topics you should write about and the keywords you should use in the text.
Once you have completed your keyword research and have a list of key keywords to write, it’s time to start writing. Here are 10 tips to help you complete a great blog post!
The most important thing is that your blog posts should be well written. When starting a new blog post, many bloggers just start writing, writing down whatever they think of. Although this may apply to some people who are gifted in writing, others may need help. Personally, I always follow these rules when writing new blogs.
1. Think Twice Before Writing!
Before you begin, carefully consider the information in the article. What do you want to tell your readers or what core questions do you want to answer?
What is the purpose of your article? What do you want readers to do at the bottom of the page? Before you start, write down the answers to these questions and consider the search intent someone might have.
An easy way to understand this is to look at the search results for the search term you want to rank for.
2. Design a Structure for Your Article
To write a readable and SEO friendly blog post, you need to create a clear structure, which means your every post should have these three things:
- some kind of introduction (introducing your topic);
- body (in which the main information is written);
- conclusion (in which the main ideas are summarized or conclusions are drawn).
In few sentences, write what you want to say in three parts. You have now created your post summary. This will help you create structured and readable blog posts. Now you can start real writing.
3. Use Paragraphs and Headings
Everyone uses paragraphs, but only some of them can use them well. Don’t change every new sentence just because it looks good. In addition, try not to make them too long, because each paragraph should have its own idea or theme.
You should be able to summarize this main idea in one sentence. If this is not possible, and you need more sentences to explain the main idea, just use more paragraphs.
Appropriate headings can also help your readers understand what a particular part of the text is about.
If you want people to find their way through your article, use the subtitle to guide them, help them navigate your page, and clarify the structure of your article. They are important for readability as well as for SEO.
This is why I also recommend using your keywords in certain titles. I’m referring to some of them, because using your keywords in each headline can make the text awkward and unnatural. This will make people stop reading.
4. Use Transition Words
Transition words help people read text and understand the relationship between sentences and paragraphs. For example, suppose people buy your product for three reasons.
You should use keywords such as ‘firstly’, ‘secondly’, and ‘last’. In addition, words such as ‘however’, ‘similar’, and ‘for example’ will send clear signals to your readers.
The reader will immediately understand that conclusions will follow after words such as ‘summary’ or ‘brief’. Therefore, transition words are very important for adding structure to the text.
5. Use Relevant Keywords
Filling your article with your focus keywords will reduce the attractiveness of reading, but it will also affect your ranking. Google is getting smarter and smarter, and hope you write content that users will like.
It doesn’t want you to use your focus keywords in all other sentences, and it has other ways to analyze what your text is about.
One way Google understands the subject of your text is to identify synonyms and other keywords that are related to your focus keyword phrase.
This is why you should use synonyms and related keywords in your copy. Synonyms are relatively easy to think of, but it is more challenging to think of the right relevant keywords.
6. Optimize the Length of Your Articles
Make sure your blog posts are at least 300 words, but keep your article length balanced. Google likes long articles, but if your articles are too long, it will scare away users.
I suggest that you only write long articles when you know you are a skilled writer.
It requires many of your visitors to read your entire article for a long time.
Related Post : How to create a Long-Form Content
7. Link to Existing Content
If you have already written content on the same subject as the current post, please don’t forget to link to or from these posts.
This will make your new and existing blog posts more powerful because you have demonstrated authority on the topic. In addition, your link structure is also important for your ranking on Google.
Let’s not forget that other content that links to a topic is very useful to your readers, because they may also be interested in reading these related posts. It can help them browse your website. We call them internal links, and your readers and Google will thank you.
It can help them manage their content and understand the relationship between different content on your website, so please take some time to link to or from your old content.
8. Let Others Read Your Post
Before publishing your post, make sure that others read it first. Ask them if they understand the main concepts of your post, and invite them to correct any typographical and grammatical errors.
This can help you objectively understand the readability and attractiveness of the text. If someone on your team is an expert on the topic you are writing, be sure to move your post to them. This way they can check if you have covered everything you need and provide suggestions to make your post better.
Read more : 5 Free SEO Tools Every Marketer Should Use